HOWDY!!
Good news!!! We have now progressed on to the Ad Events!!! Today's featured event is Makshift.
Makeshift is an event that is really going to test your grey matter... so I hope you have abundance of it... Ok.. There are two rounds to makeshift that are both wild and totally out of whack....
The first round (Revivacious) goes like this:
I've got one foot in the grave,
I need you to bring me back,
Change my look and appearance,
And put me back on track.
Undertake the challenge of Revivacious,
Take our future in your hands,
Reinvent us to our glory days,
When we were young and promising brands.
Ok... I hope you understood what the aim of the game is... if you didn't, then I'll just tell you about it... Your team of at the most 3 participants, will be given a failing brand, and you will have to create an advert that will put them back on the map...
The second round is called Periphery...
Now the aim of the game is literally to aim for the periphery of the target... you have to aim to sell your product to the people who need it the least... Work those brain cells into overdrive, cause your going to need them...
Hint for the event: Both these events are out of the ordinary, so thinking out of the box is essential... In the first round, try to make your brand look so good, that you yourself would buy the porduct (yeah right..) and in the second round, think in the lines of selling your product to the least likely customers... For example: try selling a scooter to Mukesh Ambani... or a full length dress to Mallika Sherawat... or a fur coat to a PETA activist...
Ok... like I say everytime... if you have any questions... any at all, just come to me... (i feel like Agony Aunt Bachi Karkaria)... leave me a comment at the end of my latest post and I will make sure I get back to you....
Till my next post...
Keep fantasizing about reality...
If you like me give me Hugs!!!!
Tuesday, December 8, 2009
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